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Why Your Small Business Needs a Social Media Profile

Oct 09, 2023

In case you missed it, we’re living in a digital age. And that means that being online and having an online presence is a must, especially if you’re trying to sell something. Gone are the days when you could rely on the curiosity of passersby who walk in front of your store to get you the sales that you want — now, you have to be online and be social, and you have to show them what you got with what little time they give your profile. Be it Instagram, Facebook, LinkedIn, Tiktok, or Twitter, you have to put yourself out there, and you have to do it right.

Social Media Tells People Who You Are

Nope, this isn’t just about putting your name in the box. Introducing yourself in social media means showing people what your brand is all about, your values, your culture, and what you believe in. Customers these days aren’t just concerned about what you sell and if they’re good enough, they’re also interested in how you work behind the scenes, and social media is a good way to publicize that. It’s about telling your story in a way that will get them curious about you.

Everyone is Online

No matter if your target market is broad or niche, you bet they’re on the internet. In this day and age when social media and the internet has made it easier to reach people, you ought to use it to your advantage to tap the right people who you want as your customers. 

You can target the right people

You may think that social media is a mess of people who come from all over the world and from different backgrounds (and in a way, it is) but because of the internet and the technologies behind social media, it’s easier to be specific in the way you communicate your message. If you don’t want to talk to certain types of people because you know that they won’t be interested in your product, then don’t!