href=""> Dot.

The Right Social Media Channels for Your Small Business

Oct 11, 2023

Here’s a tip when you’re a social media newbie: you don’t have to do everything. Tiktoks may be in right now, but if your brand markets to older people who are interested in more in-depth content, you might want to step back and rethink your social media plans.


This is the perfect platform for you if you’re in the fashion, beauty, and retail industry. A lot of Instagram users are more inclined towards lifestyle-centric brands and aspirational content, so this is the place for your aesthetic photos and engagement efforts.


This is for businesses who have a bigger target audience and want to maximize reach. Facebook has the largest user base in all the social media platforms so you bet you’ll find your customers here. This is especially good for targeted ads and even exclusive content.


If you’re selling for the younger audience, this is your best bet. Most GenZ customers are on Tiktok so if you’re aiming to reach them, you have to know the ins and outs of content creation in Tiktok. 


For more career and education-focused businesses, this is where you should focus your efforts. Everyone who is on LinkedIn is interested in work and learning opportunities, so this is perfect for those brands who offer classes or mentoring. 


Youtube is good for brands who are more into content creation. Other industries that may benefit from Youtuber are those from the retail, fashion, and beauty industries, but more so on influencer marketing rather than making their own content.