Rediscovering the delight brought by Conti’s
The Brief
Develop a social media persona that communicates Magpie’s brand as a retail store for quirky hobbyists.
Services Rendered:
Creative Direction
Social Media Strategy for Facebook, Instagram, and TikTok
Content
Creation
Ads Creation and Management
Community Management
Delightfully Yours
We worked on the current brand message and ensured that it was effectively communicated in the social media visuals. We recommended an enhanced set of content that showed the target audience the Conti’s experience, aiming to convey feelings of homeliness, comfort, and delight.
What We Achieved
Average Return on Ad Spend
higher instagram reach vs. previous year
higher facebook profile visits
NEW TIKTOK FOLLOWERS IN 3 MONTHS
Significant decrease in Average Cost per Result
Here’s How
We Did It
Maximizing engagement
We learned that the target audience engages more with content where the visuals have copy so we made sure to reel them in with straightforward copy that helped establish the brand persona.
What kind of cake are you?
Easy and fun games are a sure way to bring in engagement.
Reels and TikTok
With the ever-changing social media landscape and the increasing popularity of short-video content, we started producing Reels and TikTok content for Conti’s, with the aim of creating more context on the brand through comedic and food-centric content.
Photography
Food photography centered on pops of color to create a fun and lighthearted mood.
LET’S W0RK T0gether.